
We are the home of THE MODERN BOHO!
Welcome to Imagine That, the modern boho lifestyle concept store. Specialists in modern boho home decor and fashion that embraces timeless style and relaxed Australian living.
Fashion
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Linen Dresses
Our collection of premium linen dresses will take you places in comfort...
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'TMB' The Label
'TMB' The Label, shop our very own collection for the modern boho in...
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Winter 2025 Look Book
Winter 2025 is about layering garments in our signature modern boho style...
Home
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Cowhide Rugs
Our collection of cow hides are the perfect under foot floor rug...
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Crafting Cowhides
Our crafting cowhides are perfectly suited for upholstery needs or the avid...
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The Modern Boho Furniture and Homewares
We stock beautiful ethnic and bohemian style home furniture pieces and accessories...
Our Principles
Buy once, buy well, with the use of only sustainable genuine materials in both home decor and fashion.

OUR SERVICES:
- Furniture
- Art Sourcing
- Custom Made Wall Art
- Custom Made Furniture
OUR SKILLED TEAM ARE:
- Interior Decorators
- Digital Designers/ Artists
- Personal Stylists
Join our exclusive 5 for 5 Club
It is our way of saying thank you! When you leave us a 5-star review, you will receive 5% off for life on all future purchases as a reward for your support. It’s simple: share your positive experience, and enjoy lifelong savings as part of our loyal customer community. Start today and unlock your permanent discount by joining the 5 for 5 Reward Club!
Featured products
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Cowhide Rug Mini - MCH 05
Regular price $189.00 AUDRegular priceUnit price / per -
Cowhide Rug Mini - MCH 03
Regular price $189.00 AUDRegular priceUnit price / per -
Cowhide Rug Mini - MCH 01
Regular price $189.00 AUDRegular priceUnit price / per -
Cowhide Rug B Grade - SOL 064
Regular price $295.00 AUDRegular priceUnit price / per -
Cowhide Rug B Grade - SOL 50
Regular price $295.00 AUDRegular priceUnit price / per -
Cowhide Rug B Grade - B & W 30
Regular price $349.00 AUDRegular priceUnit price / per -
Cowhide Rug - SOL 37
Regular price $395.00 AUDRegular priceUnit price / per -
Cowhide Rug - S & P 02
Regular price $395.00 AUDRegular priceUnit price / per
STORE COLLECTIONS

Cowhide Rugs
Our collection of cow hides are the perfect under foot floor rug...
'Ali' Linen Dress - Black/ Natural

The Modern Boho Clothing
The Modern Boho is an independent thinker who opts for a relaxed...
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Jacinda - Owner/ Creative Director
Hi there and a warm welcome to Imagine That Lifestyle!
Creating 'The Modern Boho' aesthetic has been a passionate journey incorporating my lifetime of skills in interior design, fashion and art. With years of experiences in travel and nomadic life, also influencing 'The Modern Boho' aesthetic.
I hold a Diploma in Interior Design and am also a painter, digital artist and fashion design stylist.
I hope you enjoy our collections! Jacinda X
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The Modern Boho
Shop This LookOur focus on premium materials in all our collections sets us apart from others. Genuine leather footwear, hats, premium linen clothing, and accessories. We only bring the highest quality modern boho collections into our store.
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Happy Customers
“At first I was a bit unsure about ordering from photos online as I am quite a fussy person, but I took a chance as Imagine That offered a money back guarantee. I was very impressed with the service and even more impressed with the quality of the hide which arrived a day after I ordered it. The hide has made a real difference to my lounge and now I want one for the Bedroom!”
Jane, Sydney
Discover 'TMB' The Label: Embrace Timeless Modern Boho Fashion
Step into the world of 'TMB' The Label, where timeless style meets effortless elegance. Our latest collection brings you the best of modern boho fashion, designed to complement your unique lifestyle. From premium linen dresses to statement pieces, every item is crafted with the finest materials to ensure quality, comfort, and style. Watch our stunning models bring this collection to life in the video above, showcasing the perfect blend of relaxed sophistication and modern design. Whether you're dressing for a casual day out or a special occasion, 'TMB' The Label offers fashion that embodies the spirit of the modern boho woman.